Opening with a smile, I read it. But I no longer smiled after reading the mail. It is so badly written you will not believe it is from coming a world-known company like LinkedIn. Instead, it reads like a high school student asking for help.
In a nutshell, this email is asking the recipient to participate in a survey and LinkedIn will compile the data for sale, advertisement, internal use, etc.
So what is wrong? Here you go:
- No credit given: you are just treated as a white mouse. Sure, privacy concerns, but you could ask me if I want to be anonymous, no?
- Condescending question: "We have a few qualifying questions to confirm your eligibility", well, if you doubt my qualifications, why sent me the invitation in the first place?
- No rewards, No Sharing: The very least LinkedIn should do is to _share_ the result of this survey with the participant for the time spent after the result is out. But this is never mentioned.
- Short time notice: Invitation expires in two days. Are you kidding me? Definitely it is doable, but if it targets the group of middle level executives, one week is the minimum because most of us will have some spare time over the weekend.
In fact, this piece of email does a disservice to LinkedIn and also to the companies that pay it for research. In my view the person responsible should be fired due to utter incompetency.